Free tools to optimize your website

I have worked in sales and marketing since 1988, with breaks for children and higher education between 1993 and 2003. Much has happened in this area since then. In just five years ago the product catalog was the most important sales tool. According to a survey, as much as 60% of all customers made their purchase decisions based on the content of this tool. This is not the case anymore. Today purchasing decisions are largely made on the Internet.
The company behind the product has also gained increasing importance. As a customer you want to have a good feel for the company and even sometimes identify yourself with it. In today's marketing, it is therefore important to be distinct in the communication of the company's values and vision.
The development of the Internet and different tools for electronic marketing communication offer companies new opportunities to reach out with their products into the global market. It is important to make the company's web site selling and coordinate information on the website with other activities such as newsletter mailings, product focus on meetings and conferences, etc. to hang on to the leads, which you manage to interest out there, and which then choose to visit the company's website. To follow the results of this work, you can use Google Analytics, a free tool for tracking visitor statistics on your website. From here you can follow which pages on the website has been most popular during a certain period and how long visitors stayed on different pages. This information can then be connected with the other marketing activities to monitor the effect of these activities on the web site traffic. Google offers a variety of free tools for electronic marketing communication. From Google Webmaster Central you can learn how to optimize a website to increase its visibility in the Google search results. With Google Trends, you can analyze search patterns and with Google Alerts keep track of what is written about the industry, the company or its competitors. Completely free, and soon you become a skilled web master and a professional designer of websites with high visitor frequency. At least well on your way to become...