Creating a go in the sales force

I do not think you can exhort the sales force to great deeds by just putting up sales targets. In fact, I do not think the sales targets create a go in the sales force at all. This go has to come from the team members themselves. Is there nothing you can do as a manager? There certainly is!
It may sound unbelievable, but what is often overlooked is proactivity and making plans for the year's marketing activities. Go through previous years' sales and sales trends over the past few years. Based on this a budget proposal is made, and sales strategies to achieve the goals decided. Go through what marketing activities should be implemented, what congresses to be present at, and if there is any particular product or product area that needs a little extra push during the year.
When budget is set, go through this with all team members as well as the strategies with which it is thought that sales target is to be achieved. Then you decide together with each individual employee the individual goals and what is expected back in the form of reports and presentations. Everyone's responsibilities are peaces in the organization puzzle and the tasks and activities related to the responsibilities included in the marketing plan and in the strategies you put together to achieve the sales targets.
It is important to clarify personal responsibilities and the distribution of responsibilities between the team members. By distribution of responsibilities within the group and give mandate to carry out the work in the best way everybody will feel involved in the group’s work and be able to implement one’s tasks without stepping on each others’ toes. Everyone knows what to do, who does what, when it should be done and how it should be reported. But is distinctness sufficient? It will take you a long way, I would say, but if you want to take the team all the way you have to spice up the work with joy. Add in some fun activities during the year, perhaps a reward for achieving certain milestones, or make something together in the marketing group outside working hours. Put up a ship’s bell that you can ring in when you receive a larger order or an order from a customer you worked on for a long time. Distinct distribution of responsibilities and job satisfaction will create a go in the sales force.