Competency training nourishes creativity

Working with sales is a way of life. You can never become a skilled sales rep without feeling passion for business. The salesman’s profession is a creative profession. Attending sales meetings or sales trainings is inspiring and nurtures the creativity. In my opinion all staff with some sort of customer contact should have the opportunity to repeated sales and marketing trainings. However, these courses and conferences are expensive and the resources limited.
A good idea is to create your own trainings at the company. Decide for example, to meet once a month for an hour sales talk. Decide an agenda for the meeting. Someone might present a book in sales and marketing which he or she read, you may be discussing an assignment you had from the last meeting, you can listen to sales training courses on CDs, or just discuss different sales situations or something that happened on your market. At some point you can simply analyze yourself as salespersons or members of the team with any suitable method.
If you felt drained of inspiration before the sales meeting, you will come out with new inspiration afterwards. Do not be surprised if you get so inspired that you challenge yourselves to different sales tasks. Maybe you decide you should contact 10 new potential clients a week for a month, conduct a product training at customer site or something else challenging, but still achievable and that can generate future sales.