-Can we raise
the price? she asked and answered her own question.
-Yes, a
general conclusion is that you can raise the price about 20% - if they can
sell! So how is it done?
· Make a
beneficial offer
·
There needs to
be a market for you offer
·
Sell!
Some will
think that it's too expensive, while others know you and your skills and are
willing to pay. There are lots of different pricing strategies, but the most
important questions you have to ask yourself are "how much do I want"
and "how much do I want to earn." Write it down!
Either you
can sell on high volume at a low price or on lower volume at a higher price,
but you cannot do both. To stand out, you can not be somewhere in the middle.
Entrepreneurs who dare to push up their prices will be tomorrow's winners. As an
entrepreneur it is easy to get stuck in a low-price trap, especially if you
shoot from the hip when they set prices and do not dare to raise the prices for
fear of losing the customer.
It should be
easy to sell and easy to buy:
· Make a price
list
·
Put together
a package solution
·
Get yourself some
business confidence
Forget the
cold leads! When you get an idea for a potential business:
·
Schedule a
customer visits with someone who might benefit from your idea
·
Make a sketch
of your offer
·
Ask Questions
o Is this the right person for the
decision and who sits on the budget?
o Is there room in the budget?
o
What is the
time frame?
Follow-up
with a tactics email within 24 hours (I’m pleased to hear that you feel we can
do this together... I was thinking about what you said about...). Then:
·
Visit your
customer
·
Present your
offer
·
Go for
closure
Follow up
with an order confirmations immediately after your visit. This should contain a
summary of what has been determined.
· Invoice
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